COSA VOSTRA/ AMACI campaign

COSA VOSTRA/ AMACI campaign

The art of the present is the soul of the future: let’s nourish it
Following the 2011 budget cuts to cultural activities, AMACI is promoting a campaign to raise public awareness in support of contemporary art through eleven “posters” created by eleven Italian artists. Carla Accardi, Stefano Arienti, Maurizio Cattelan, Enzo Cucchi, Marisa Merz, Luigi Ontani, Giulio Paolini, Mimmo Paladino, Michelangelo Pistoletto, Paola Pivi and Francesco Vezzoli have responded to this invitation, offering their creations to support the art of our era.
“COSA VOSTRA. The art of the present is the soul of the future: let’s nourish it.”
The title chosen for the campaign promoted by AMACI, through which member museums want to underscore to the general public the community nature of Italy’s heritage and artistic production, emphasises a key concept, as “Cosa Vostra” means “your thing”. Contemporary art is the soul of the future because, with its ability to offer new scenarios and perspectives,it is a constant stimulus to the creativity of Italians and to social and economic innovation.