An architect and designer, in 1979 he joined Cappellini Spa, initially dealing with image and subsequently management. Giulio Cappellini personally controls the image and products of all the Cappellini brands, both as art director and, in some cases, as designer. Many Cappellini products are present in the permanent collection of the principal contemporary art museums. He also works with the opinion leaders on the drafting of various texts on the history of design. He was recently elected by Time magazine as one of the ten global trend setters in the world of fashion and design.